The Economical Printing Press: 40 Years of Printing Excellence in Dubai

For over more than 40 years, since the establishment of The Economical Printing Press as the second commercial printing press in Dubai, the company has been one of the pillars in the prosperous business climate of the emirate. From a small beginning in the newly established city, The Economical Printing Press became an anchor of the media and print industries in Dubai through the adjustment of its goals to the requirements of the market, maintaining quality and service to customers.

The Economical Printing Press was founded by Hassan Fahmi Saleh AlShunnar, a holder of an architectural engineering degree, who arrived in Dubai in the early 1960s. It did not take long for The Economical Printing Press to be recognized within the business environment of the locality. Entry by AlShunnar into printing marked a time when Dubai was growing fast, and businesses needed reliable and efficient printing services to complement their growth. As an engineer by profession, AlShunnar brought a new dimension to the business, which had precision and innovation at the heart of it.

Economic Printing Press was a name that had gained immense recognition decades after decades of business in ATL and BTL media solutions. The business specialized itself in the creation of print advertisement, marketing materials, packaging, and much more for the businesses ranging from start-ups to giant corporates. Delivering quality with low cost allowed the company to carve an early niche in what was already a fairly competitive field. This ATL and BTL marketing specialization played a big role in their success as businesses continued using them for marketing and promotional requirements.

The Economical Printing Press, like most other businesses in Dubai was not spared by the global economic recession of 2008-2009. The downturn came knocking harder on Dubai than anywhere else prompting large-scale exodus of expatriates and grinds to near halt business activities. Downsizing and employees cutting was the measuring scale for survival for The Economical Printing Press. Many businesses were obliged to close up shop, but this successful business through strategic planning and flexibility managed to survive the crisis and come out leaner yet stronger. This characteristic of resilience has been one of the marks of the company’s success, speaking to an ability to navigate the ebbs and flows in Dubai’s dynamic economy.

The Economical Printing Press has, throughout the years, kept its evolution in order to cater to modern businesses. The firm relocated its headquarters to Al Quoz industrial area as it’s the prime location that will allow them to reach clients better by serving them all over Dubai. Al Quoz has also been described as the hotspot for a number of creative and industrial businesses; in this regard, it was the perfect location for a printing press servicing all sorts of industries. Its strategic move ensured that the company was close to the businesses it served.

The Economical Printing Press has giant ambitions for further expansion in the future. With more than four decades of experience in this field, this company plans to open five new branches in different regions within the UAE. This is a very explicit sign of an increase in the demand for the services offered by this organization and ensures a place for it in the printing field. Their newly opened branches will enable them to reach a greater audience, thus making services accessible to businesses all over the country.

This is exactly what has kept The Economical Printing Press in a business that has transformed dramatically because of both technological innovation and business practices. Under the digital media spotlight, it’s amazing how the requirement for conventional print services has not diminished. The Economical Printing Press has captured the innovation in printing technology while yet maintaining the craftsmanship and personal touch that defined their brand over 40 years.

Whereas each city has witnessed new ventures sprouting up and then vanished, one venture will discover its lifetime in that wave of change. The Economical Printing Press is the epitome of perseverance and adaptability, and it remains a committed partner to businesses in the UAE and its economy through good times and bad economic times. Through decades closely interwoven with the evolution of the city, The Economical Printing Press is so much more than a company-it’s part of history. As they keep on growing and expanding, their story is far from over and will continue contributing to the business landscape in Dubai for many years to come.