Entrepreneurs
Salama Mohamed’s Rise as a Beauty and Lifestyle Influencer with a Purpose
Salama Mohamed is but one of the influential faces rising to prominence in the social media arena of Dubai. She captured the hearts of millions and made them enjoy her pleasure and gusto, making them go viral and beyond even the remotest areas of their reach. She is married to Khalid Al Ameri, who is a popular social media personality known for his funny, family-related videos. Together, they form a formidable duo that brings laughter and joy to millions of viewers. Beyond the comedy, however, Salama is building a legacy – that of a content creator as well as a skincare entrepreneur.
Salama’s journey to stardom was not linear. Suffice it to say living with vitiligo is its own challenge – losing pigment patches of the skin. However, instead of letting the condition rob her of opportunity, Salama started embracing what makes her unique and inspiring others who face similar challenges. She quickly proved to be an inspiration towards self-acceptance as well as confidence, wherein a wide audience went about noticing and viewing her. Initially, she joined Khalid’s funny videos, through which charming and relatable personality immediately became a favorite among fans. She was seen to be warm, humorous and authentic. Along with rising popularity, she ventured into other kinds of content-areas where she expressed her views on beauty, fashion, family, and life with the skin condition of vitiligo.
Sensitive skin bothered her, and from that experience, Salama developed a more important goal: creating a skincare line for sensitive skin. In 2021, she established Peacefull, a tailor-made skincare for sensitive skin. The brand was born out of Salama’s personal experiences as a child growing up in the UAE. She recalls that scorching weather would always exacerbate her skin condition. Therefore, she sought to bring forth gentle yet efficient and natural products to address the challenges of sensitive skin. In line with this, Salama’s product line reflects her valuable insight into skincare needs. The fact that the brand shunned artificial fragrances or hard chemicals branded it a clean slate in the market as consumers increasingly look for gentleness in skincare. From serums to moisturizers, Peacefull is the brand most sought by sensitive users, and Salama has since become an individual propagating the cultivation of inclusiveness within beauty standards.
In a world where beauty standards remain fixed, Salama Mohamed has come to represent the talking point for those who live with skin conditions. Through her social media presence, she continues to speak out for messages of self-love, body positivity, and embracing one’s individuality. It can be felt in her beauty routines, heartfelt reflections, or fun moments with family. No matter the seriousness or light-heartedness of Salama’s material, her content is always a breath of fresh air because it resonates with the followers who can feel the honesty that comes with authenticity. Her becoming an influencer on social media did not just happen because of entertaining content but also because of her honest vulnerabilities. Salama has already begun opening up about the journey with this condition as she breaks down barriers, normalizing conversation about differences of skin and inspiring people to be proud of their unique beauty.
Salama’s content is much more than just beauty. The lady often shares vlogs that show her family’s travels. The videos depict the adventurous spirit of Salama and how she loves new culture and destination. Through these experiences, she underlines the importance of family and how to enjoy the world with them.