Anas Marwah: The Syrian-Canadian Influencer Who Lit Up Burj Khalifa

Anas Marwah began his digital journey as far back as 2014 with The Weekly Show, really quite an impressive series of comedy political commentary. He softened the harsh political truths with humour and rapier-like wit, gradually becoming known for his take on current events that boldly yet entertainingly crossed the line. Although the series worked, Anas came to discover this was not his calling. Not long after, he shifted his focus toward family-friendly content, and this proved to be the breakthrough that catapulted him to social media superstardom.

Anasala Family is a family channel developed by Anas Marwah and his wife, Asala. The vlogs, pranks, and challenges he posted made him gain an instant following as he gradually brought people closer to him through relatable sharing that did not only include highlight moments but also the everyday life of his family. Most times, his children accompanied them, and viewers got a true sense of who they were. This altered content made Anas a personality not just in Dubai but in the whole social media world. The Anasala Family was visible due to their intricate weave of humour and reality and the wholesome moments of family life. The recording of a messy moment when setting the stage to a perfectly desirable prank or prankishness made the content on this channel really relatable to millions. Authenticity combined with Anas’s natural charm saw the family gain millions of subscribers and become one of the most popular social media families in the Middle East.

The moment of defining Anas Marwah was 2020 when he planned one of the most extravagant gender reveal parties ever witnessed. A new social media phenomenon marked this moment as Anas and his wife Asala announced the gender of their second child by lighting up that famous Burj Khalifa in Dubai. The skyscraper was lit blue to indicate that the couple was in for a boy. It was amazing to the fans but was, in fact, a viral sensation, receiving more than 41 million views on YouTube. The dramatic move testified to the extent of influence Anas had gained. It was not only a family affair milestone but also a cultural event that captured the imagination of millions across the globe. The gender reveal of the Burj Khalifa cemented the status of one of the most recognizable influencers in the UAE: Anas Marwah.

In the case of Dubai, with its influencer culture, is emblematic of the rise of Anas Marwah. Anas is one of the top Dubai influencers and has created content that’s not only entertaining but also very engaging and enjoyable for his diverse range of viewers. Having a multicultural background as Syrian-Canadian enables him to reach fans all around the globe through different approaches. What makes Anas’s success even more special is that he maintains a balance between his personal life and public persona. But, despite all that, Anas is remarkably humble. One can well witness him sharing candid moments of parenting and family life which has earned him much respect among his fans and peers alike, keeping up the authenticity of his worth amidst the glitz and the glam of Dubai’s influencer scene.

He influences far beyond his online presence. For example, he is active in doing charity work and participating in community events-that is how committed he is to giving back. And with all that, he just keeps on inspiring others to make something good happen in their own little corners of the world.

His openness to sharing personal struggles and milestones has brought him closer to his fans. Discussing the good, bad, and ugly aspects of parenthood and the issues surrounding fame have all helped him in creating a responsible and standing community around himself.