Embracing the world of Chai with Chai point, Amuleek Singh Bijral

Amuleek Singh Bijral is founder of the biggest organized chai retailer in India, Chai Point which offers working professionals a perfect combination of chai produced with natural ingredients. The brand is also extending into retail locations including business parks and airports.

Since the beginning of his MBA programme at Harvard Business School, Amuleek Singh Bijral had the desire to launch his own business. However, he was unsure of the opportunities available. He started working for an IT company after arriving back in India, but he was still adamant on starting his own business. He saw how meticulous everyone was about their tea breaks at work. He was captivated by a gathering of individuals leaving a shanty tea store and became aware of the necessity of chai shops in sizable innovation parks. On that day, he made the decision to leave his firm and embrace the world of chai.

The first day’s difficulty was to instill confidence in his younger staff members who were concerned about being branded as chaiwalas, so they set up several programmes. They have a solid team of 825 individuals working with them now, including professionals with backgrounds at Starbucks, Café Coffee Day, PepsiCo, and Oberoi. He made an effort to personalize and update the tea-drinking experience by maintaining reasonable costs for excellent quality coupled with digital transaction options. By utilizing biodegradable cups and supplying electric scooters for delivery, he has also made it environmentally friendly.

With more than 300,000 cups sold each day, it has emerged as the most well-known chai brand. In eight cities, Bangalore, Delhi, Gurgaon, Noida, Mumbai, Pune, Hyderabad, and Chennai, it now has more than 100 service facilities. The firm is getting ready to increase the number of hot beverage vending machines and has announced the addition of facial recognition for regular customers because the customer experience is their top concern. With a face scan, customers might swiftly pay their bills and get substantial rewards for doing so.