With New ideas and Business Strategies, Durga Madhab Dash is Propelling Styched Forward

Durga Madhab Dash is the Co-Founder and COO of Styched, a cheap, fast-fashion ecommerce brand aimed towards young people. Styched offers end-to-end fashion at a fraction of the cost of the normal market price.

Durga graduated from the Indian Institute of Technology, Kharagpur, with a bachelor’s degree in engineering and an MBA from the Indian School of Business.

The business aficionado has a wealth of knowledge in operations, supply chain, and human resource management. Prior to joining Styched, he spent the previous nine years in Amazon India, where he led big teams in fulfillment, network, and performance advertising functions. Dash has attended a number of prestigious universities.

For the past nine years, he has led huge teams in the fulfillment, network, and performance advertising functions, characteristics that are represented in his writing.

Durga’s goal with Styched is to democratize fashion by offering a constantly evolving inventory of limitless styles at previously unheard-of prices. Their zero-waste, zero-stock, zero-warehouse approach, which is powered by the best-in-class backend, Production-on-Demand technology, and India’s first P2P tailoring software, lets them disrupt young fashion at every turn.

On a personal level, he is dedicated to the development and mentoring of others, as well as the creation of a healthy culture. Without micromanagement and the correct amount of audit, people empowerment is critical to high-performing organizations. This has also helped him grow as a leader, allowing him to take on larger tasks and have a better sense of the customer’s pulse.